Knock Twice

The two pluses

What does "plus plus" mean on a catering quote?

Fixed · service charge + sales taxthe venue sets one plus; the state sets the other
the short answer

Two things have not been added yet: the service charge and the sales tax. A menu that says $100++ becomes about $130 once a venue adds a service charge in the low twenties and a state adds its tax, and in Florida the tax lands on the service charge too. The pluses are fixed. Ask for the percentages in writing before you compare venues.

What does "plus plus" mean on a catering quote?

Every hotel and most caterers price a wedding "per person, plus plus," and write it as $100++. The two little marks are the most expensive punctuation in the wedding industry, because they stand for two percentages that are not on the page.

The cocktail lounge of the Hotel Delmonico, New York, in 1949: a curved bar, upholstered stools and a long mirrored wall
The cocktail lounge of the Hotel Delmonico, 59th Street and Park Avenue, New York, 23 November 1949. A room priced per person, plus plus, since before the phrase.Gottscho-Schleisner, Inc.; Library of Congress. No known restrictions on publication. Library of Congress

What the two pluses are

The first plus is the service charge, a percentage the venue adds to everything on the food and beverage bill. The second is sales tax, set by the state and county. A club trade magazine explains plus-plus pricing to its own members this way: the banquet event order "will list the base price—either per head, platter, or item—and will typically include the '++' symbol after the amount," with gratuity running "18 to 25 percent, depending on the club's practices" and sales tax "between six and eight percent."1 A wedding marketplace's 2026 vendor data puts the service charge at 18 to 22 percent of food and beverage.2

Here is a real one. The banquet event order for the author's own wedding, at a Florida hotel in March 2026, closes with a single line: "Pricing Subject to taxable service charge (24%) and Tax (7%)."3 Every other fee on the order carries the same tail: the room-reset fee is "$500.00, plus applicable taxable service charge and sales tax," and overtime is "$250 per half hour, plus applicable taxable service charges and sales tax."3

The arithmetic, once

Read the word taxable in that line. It means the 7 percent is charged on the plate and on the 24 percent, not on the plate alone. Florida's rule says so: "Service charges, minimum charges, corkage fees, setup fees, or similar charges imposed by a restaurant, tavern, nightclub, or other like place of business as part of the charge for furnishing, serving, or preparing food products are subject to tax."4

LineAmountWhat happened
Menu price$100.00The number on the proposal
Service charge, 24%$24.00The first plus, set by the venue3
Sales tax, 7%, on $124$8.68The second plus, on the plate and on the first plus4
What you pay$132.68About $130 a plate, and nobody said the words "thirty-two percent"

Multiply your guest count by the difference between the first line and the last, and that is the size of the surprise the two marks were hiding. The percentages differ by venue and by state; the shape of the arithmetic does not.

A man in a suit stands at the back of a hotel kitchen watching cooks prepare food for a banquet, 1936
Mr. Tervay, cost accountant, at the back of a Washington hotel kitchen as a banquet is prepared, September 1936. Somebody has always been counting the plate.Harris & Ewing; Library of Congress. No known restrictions on publication. Library of Congress

Why the menu is written this way

Partly habit, partly tax. The same club magazine says the gratuity is listed separately because "by allocating the amount specifically for tips, the number is not charged an additional sales tax."1 That is true in some states and only under conditions. New York does not tax a mandatory gratuity if it is shown separately, called a gratuity, and handed entirely to the staff.5 Florida taxes the whole charge unless it is separately stated and "the dealer receives no monetary benefit from the gratuity."4 A venue that keeps its service charge, as most do, has to tax it. That is why the word on a Florida order is taxable. The word is a confession.

The IRS is blunter than the trade. Its list of things that are service charges and not tips begins with the "large dining party automatic gratuity" and continues straight to the "banquet event fee."6 Whether any of that first plus reaches the people carrying your plates is the subject of the next bottle on this shelf.

What changes in Florida on 1 July 2026

Florida rewrote its notice law in 2025. From 1 July 2026, any food service business that adds an "operations charge," which the statute defines to include "service charges, automatic gratuities, credit card surcharges, and delivery fees," must print "the amount or percentage of the operations charge and the purpose of the operations charge" on the menu, on the "written contract," and on any ordering website, in type no smaller than the menu descriptions or the contract's general provisions.7 The receipt must carry "separate lines for gratuity, an operations charge, and sales tax."7 The bill was signed 2 June 2025.8 Until then, the two pluses could legally live in a footnote. If your venue is in another state, ask for the same three lines anyway; a venue that will not write them down is telling you something.

Why your mother cares

When your mother's generation booked a hall, the line on the bill said gratuity, and it went to the waiters. Somewhere between then and now the word became service charge, the percentage climbed from fifteen toward twenty-five, and the money changed hands. She will hear "twenty-four percent" and think you are tipping generously. You are not tipping. You are paying a fee with a tip's old name, and in Florida you are paying tax on it. Show her the line on the order. Then decide the actual tip together, if any, with the tip line in front of you.

before Instagram

Before the marketplaces, the number a couple compared was the number the hotel printed. The hotel printed the number before the pluses. It still does.

Asked at the desk

What does ++ mean after a price?

Plus service charge, plus sales tax. The base price is what is printed; the two percentages are added on the invoice.1

Is the service charge taxed?

In Florida, yes, unless the venue passes every dollar of it to the staff; in New York, a mandatory charge is untaxed only if it is called a gratuity and paid entirely to employees. Ask which words your state uses.45

How much do the pluses add?

On one 2026 Florida hotel order, a 24 percent taxable service charge and 7 percent tax turned $100 into $132.68. Trade sources put service charges at 18 to 25 percent and tax at 6 to 8 percent.123

Does a venue have to disclose the service charge?

In Florida, from 1 July 2026, the amount or percentage and its purpose must appear on the menu and the written contract, and the receipt must show gratuity, operations charge and tax on separate lines.7

The receipt

  1. Ginny Bartolone, "What is the Difference Between Inclusive and Plus-Plus Pricing on a Banquet Menu?", Club + Resort Chef, 5 February 2021. clubandresortchef.com
  2. Zola, "Wedding Catering Costs: Real Numbers and Budget Tips," updated 19 February 2026, drawing on the Zola Wedding Cost Index. zola.com
  3. Banquet event order for the author’s own wedding at a Florida hotel, printed 31 October 2025 for 14 March 2026, page 3: "Pricing Subject to taxable service charge (24%) and Tax (7%)." In the author’s files. The venue is not named because no vendor is named in this house.
  4. Florida Administrative Code Rule 12A-1.0115(7), "Sales of Food Products Served, Prepared, or Sold in or by Restaurants, Lunch Counters, Cafeterias, Hotels, Taverns, or Other Like Places of Business," effective 10 January 2017. flrules.org
  5. New York State Department of Taxation and Finance, Tax Bulletin ST-320, "Gratuities and Service Charges," 23 February 2012. tax.ny.gov
  6. Internal Revenue Service, "Tips Versus Service Charges: How to Report," FS-2015-8, February 2015. irs.gov (PDF)
  7. Florida Statutes § 509.214, "Notification of automatic operations charge and public food service establishment receipts," as amended by ch. 2025-113 (Senate Bill 606). leg.state.fl.us
  8. Amanda A. Simpson, Mendy Halberstam and Tyler White, "On the Menu: Florida SB 606 Serves Up More Rigid Requirements for Restaurants to Disclose Operations Charges," Jackson Lewis, 17 June 2025 (signed 2 June 2025; effective 1 July 2026). jacksonlewis.com

Shelved September 5, 2026 · back to the bar